Behind the Pitch

Nurturing creators
at every stage.

Established in 2025, First Pitch is a full-service talent development agency nurturing creators at every stage. From rising voices to established names, we advise digital creators through personalized representation, mentorship, education, and community-driven events.

It all begins with an idea.

Together, we empower emerging creatives of color to build sustainable, values-driven businesses. We create space for them to be seen not just as influencers, but as cultural leaders. Our objective is to provide the tools, community, and access to a network that supports their growth both on and offline.

  • Born and bred in New York City, Gabrielle Babson is a creative strategist who has leveraged her master's-level education in Public Relations and Integrated Communications to help shape the next generation of talent. With years of hands-on experience across social media, talent management, and brand strategy, Gabrielle has grown from her early days as a social media manager into a multihyphenate brand builder who actively amplifies innovative voices. As a champion for emerging talent of color, Gabrielle now merges her industry insight with her passion for representation and access. Equal parts strategist and storyteller, she is carving out space for creators to be seen not just as influencers, but as innovators, pioneers and cultural leaders.

  • Athena Partington is a New York–based marketing and communications professional with years of experience in influencer marketing. She has built her career working across both the brand and talent sides of the industry, using her expertise to bridge the gap between creators and the companies they collaborate with. Currently, Athena supports influencer campaigns, where she leverages her strategic insight to drive impactful partnerships and measurable results. Her work reflects a deep commitment to empowering creatives of color to build sustainable, values-driven businesses while reshaping how influence and opportunity are shared across industries.

Athena

Gabrielle

championing creators + cultivating community.

championing creators + cultivating community.


The Accelerator

4 weeks for progress.


Goal setting

Week 1

Week 2

Build your toolkit

Plan for the pitch

Week 3

Week 4

The industry

"Creators of minority races frequently encounter discrimination during the casting process, often being overlooked for opportunities or pigeonholed into stereotypical roles that do not fully represent their talents and abilities. This bias not only limits their exposure and earning potential but also perpetuates a lack of representation in media and advertising."

Forbes, 2024


Our Objectives

01.

To serve as a launchpad for your success in the creator economy.

02.

To design a personalized framework that will broaden your reach and increase the visibility of your platforms amongst your favorite brands and agencies.

03.

To assist in building a digital footprint that’s impactful to your audience and fruitful for your business.

04.

To help creators safeguard their intellectual property while building brands on their own terms.

Frequently Asked
Questions

Still have questions? Take a look at the FAQ or reach out anytime. partnerships@first-pitch.info

If you’re ready, go ahead and apply.

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.